2014 — Art Direction — Motion Design — Interactive Video Series



3 Minutes is an interactive video format that brings users into the stories of the most important characters of our times. The three minutes storytelling is structured around the quotes of the character, inspiring people and giving them the chances to share it on twitter during the play. Beside conceiving idea I developed the user experience and the video pilot. 

The design is organized around a rational grid with a basic and clean graphic style inspired by the swiss formalism and designed to be easily serializable in production. The choice of black and white is a consequence of the need to use mainly archival materials.

The heroes —

Steve Jobs – Valentino Garavani – Amy Winehouse – Jakie Kennedy – Freddie Mercury – Ayrton Senna – Quentin Tarantino – John Lennon – Clint Eastwood – Michael Jackson – Andre Agassi – Jim Morrison – Mike Tyson – Michel Platini – Vittorio Gassman – Walt Disney – Marlon Brando — And 140 more episodes.


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