2016 — Art Direction — Graphic Design — Landing Page
Lapo Elkann‘s request for his landing page was very clear,
he wanted a hub with links to his business activities (The Independent Ideas advertising agency, the Garage Italia workshop and the Italia Independent eyewear brand).
The landing page had to reflect his personality — Lapo is a multifaceted character, who has made the style a characteristic trait, carrying on the tradition of his uncle Gianni Agnelli.
What I wanted to achieve was a minimal page with some features for convey Lapo’s personality — I started from some shots made at Lapo during events, ceremonies and awards to create different artworks linked to Lapo’s passions. From these I started to design pages tailored for him, elegant and chic that changes with each refresh of the visitor, like a dress according to the seasons and situations.
lapoelkann.com
Credits —